Stacy Brecht, DBA

Chair of Digital and Strategic Marketing, Assistant Professor, School of Business and Management

Email: sbrecht@apu.edu

Office Location: Wilden Hall, Room 221

Stacy Brecht, DBA is the chair of the Department of Digital and Strategic Marketing and an assistant professor of the Marketing and Entrepreneurship Majors at Azusa Pacific University (APU) in the Los Angeles area. She has taught several graduate and undergraduate courses such as:

Global Marketing Management, Entrepreneurial Decision-Making, Consumer Behavior, Strategic Branding, Strategic Digital Marketing, Organizational Psychology Thesis Introduction, Organizational Psychology Data Collection and Analysis, Sales Management, Principles of Marketing, Communication in Organizations, Culture and Gender in Management, and Retail Management.

Brecht also relaunched and helps direct the campus-wide Zuventurez entrepreneurial pitch competition and serves as the faculty advisor for the Sigma Nu Tau entrepreneurial honor society on campus.

Her research on entrepreneurship is published in high-impact academic journals such as the Journal of Business Research and academic textbooks, and she has presented her entrepreneurship research at several international academic conferences. Brecht is also a researcher for the Women and Economic Renewal Research Chair at the triple-accredited business school, Grenoble Ecole de Management (GEM), in Grenoble, France which focuses on supporting women entrepreneurs all over the world.

Additionally, Brecht has owned and operated Carder Brecht Communications, a Los Angeles-based public relations firm for more than 13 years, and she has more than 18 years of experience providing public relations and marketing for national and international clients in a variety of industries. Brecht has managed movie premieres and corporate events for Fortune 500 companies and completed media placement, rebranding initiatives, website design, and business development for Silicon Valley technology companies, Billboard-charting recording artists, civil and structural engineers, international choreographers, mobile app companies, nonprofits, fashion designers, and authors. Her writing has been published on CBS, Time Warner, LA Weekly, Built in Los Angeles, and the international publication, Top Agent Magazine.

Education

• DBA, Doctorate of Business Administration, Grenoble Ecole de Management in France
• MA, Master's in Management and Emphasis in Marketing, Azusa Pacific University
• BA, Bachelor's in Communication and Minor in English, University of Missouri-Columbia

Academic Area

• School of Business and Management

Expertise

• Entrepreneurship
• Marketing

Courses Taught

• COMM 430 – Organizational Communication
• COMM 513 – Strategic Branding
• ENTR 520 – Entrepreneurial Decision-Making
• MKTG 260 – Principles of Marketing
• MKTG 262 – Consumer Behavior: An Applied Approach
• MKTG 364 – Sales and Sales Management
• MKTG 368 – Retail Management
• MKTG 373 – Global Marketing Management
• MKTG 580 – Strategic Digital Marketing
• MGMT 212 – Managing Diverse Teams and Groups
• OPSY 595 – Organizational Psychology Thesis Introduction
• OPSY 596 – Thesis in Organizational Psychology: Data Collection and Analysis