Bachelor of Science (BS) in Marketing
Ignite your God-given potential and be an influential voice in the business world with a BS in Marketing from Azusa Pacific University.
Why Major in Marketing at APU?
Azusa Pacific University’s Bachelor of Science in Marketing positions you as an influential decision maker rooted in integrity, creativity, and data-driven strategy. Our program blends business fundamentals with traditional and digital marketing strategies, and immersive hands-on experiences equip you to serve organizations and communities with confidence.
As a marketing major at APU, you’ll dive into a purpose-filled education that helps you
- cultivate a strong business foundation and versatile skill set that shapes you as a creative and compelling marketing leader;
- gain real-world experience by partnering with local businesses and nonprofit organizations through hands-on projects and internships
- earn industry-focused microcredentials that demonstrate career readiness and position you to stand out; and
- connect with dedicated faculty who sharpen your business acumen and prepare you to lead.
Program at a Glance
Application Deadline
At APU, we have rolling admissions. This means we accept and review applications on a continuous basis.
Program Information
- Program Units: 63
Location
- Azusa (Main Campus)
What You’ll Learn
Build a comprehensive foundation in business strategy, financial decision making, and marketing leadership through APU’s marketing degree.
Our curriculum emphasizes fundamental business disciplines, including accounting, economics, law, and analytics. Along with taking advanced coursework in consumer behavior and strategic marketing, you’ll immerse yourself in real-world internships and collaborative projects. These unforgettable experiences transform theoretical knowledge into lived expertise, preparing you to lead in a competitive marketplace.
During your time in the BS in Marketing degree program, you’ll learn how to
- develop strategic marketing plans grounded in consumer behavior, integrated marketing communications, and global market analysis;
- analyze financial and business data using statistics, accounting principles, and analytics tools to drive informed decisions;
- understand legal and economic forces that shape domestic and international markets;
- apply research methods to uncover customer insights and guide evidence-based strategy; and
- manage teams effectively by studying organizational leadership, behavior, and strategic management.
Get Started
Marketing Program Details
The marketing major at Azusa Pacific University explores how creativity illuminates opportunity and how analytical insight turns vision into action. By integrating a fundamental business education with traditional and digital marketing training, the program equips you to craft strong brand identities, strategize how to attract and retain customers, and more.
Along with earning your bachelor’s degree in marketing, you can sharpen your competitive edge by pursuing microcredentials in social media, social media marketing management, and sales management. Add these credentials to your résumé and online portfolio to showcase the versatility of your knowledge to potential employers.
Azusa Pacific University created a straightforward undergraduate admissions process that helps you take the next step toward a purpose-filled education.
Because the BS in Marketing is part of the School of Business and Management, you must complete the school’s admission process after you’ve been accepted to APU. Choose your enrollment path below to review requirements and next steps.
Have questions along the way? Connect with our dedicated admissions representatives to get the support you need.
First-year Students
To qualify for priority fall admission to the School of Business and Management, you must:
- complete at least 12 units at APU;
- submit your School of Business and Management application before the March 1 deadline;
- enroll during APU’s spring semester; and
- maintain a minimum cumulative GPA of 2.70.
You must also complete one of the following math courses with a B- or better (C- or better for business management majors):
- MATH 110 College Algebra
- MATH 151 Applied Calculus
- MATH 165 Calculus I
Note: Upper-division courses (BUSI 300-499) require admission to the School of Business and Management. Students outside the school may not enroll in these courses unless their major requires them.
View more details for first-time freshmen.
International Students
Along with meeting the School of Business and Management’s admissions requirements and completing prerequisite courses, international students must
- earn a minimum TOEFL score of 600 if English is a second language; and
- include TOEFL Test of Written English (TWE) and TOEFL Test of Spoken English (TSE) scores as part of the TOEFL assessment.
View more details for international students.
Transfer Students
Ready to start a new chapter at APU? Our streamlined transfer process helps you move confidently toward earning your bachelor’s degree in marketing.
Before enrolling in business courses, you must schedule an appointment with a School of Business and Management academic advisor to review degree requirements and plan next steps.
View more details for transfer students.
Azusa Pacific University makes a Christ-centered education affordable and accessible. To help you cover the cost of your marketing bachelor’s degree, we offer a range of financial aid options, including federal loans, state grants, fellowships, and scholarships.
For more information, contact the Student Services Center at (626) 815-2020.
Scholarships and Grants
Scholarships and grants are considered gift aid, meaning they don’t require repayment. These awards may come from federal, state, institutional, or private sources. Scholarships are often merit-based and awarded for academic achievement, leadership, or other demonstrated talents.
While APU does award scholarships, you can also find external scholarship opportunities through websites such as Finaid and Fastweb.
Contact the Student Services Center about scholarships offered through APU departments or local organizations.
Student Employment
Along with gift aid and student loans, you can apply for on-campus student employment opportunities to earn additional income to pay for education-related expenses. As an APU student, you can also find work off campus in the surrounding community.
Military and Veterans Benefits
If you are a veteran, serve in the military, or qualify as a spouse or dependent, you may access financial assistance that helps cover the cost of tuition, housing, and books. As a Yellow Ribbon and Military Friendly School, APU offers the support and flexibility needed to help you complete your bachelor’s degree in marketing.
Net Price Calculator
We’re here to help you understand the value of the APU experience early in the college search process. Once you’ve explored the financial aid opportunities available, take the next step by estimating your cost to attend. The Net Price Calculator provides a personalized estimate based on the information you share, so you can start planning today!
At APU, we’re committed to delivering the highest quality education, backed by respected accreditation and academic excellence. Azusa Pacific University is accredited by the WASC Senior College and University Commission (WSCUC).
Additionally, the School of Business and Management receives accreditation from the International Accreditation Council for Business Education (IACBE).By the Numbers
Career Outcomes for Marketing Majors
Every industry, from health care to technology, relies on skilled marketing professionals to strengthen organizations, grow revenue, and position brands strategically in competitive markets. A BS in Marketing from APU deepens your understanding of consumer behavior, digital strategy, and business principles, so you’re prepared to step into fast-paced environments with Christlike leadership and compassion.
Equipped with analytical expertise and real-world experience, you can embark on career paths such as:
- Account executive
- Advertising manager
- Digital marketing specialist
- Marketing research analyst
- Product or brand manager
- Project manager
- Social media marketing manager
Discover APU’s Career-focused Marketing Program
Our marketing degree program prepares you to thrive in a rapidly evolving industry through immersive learning, faculty mentorship, and a cutting-edge curriculum. Hear from our marketing students and professors about how our program has connected them to their God-given calling.
School of Business and Management Faculty
Learn from professors who ignite bold thinking and help you reimagine what leadership and innovation can accomplish in today’s marketplace. Our School of Business and Management faculty bring years of industry experience and offer mentorship to support your personal and professional growth.
Stacy Brecht
Chair and Assistant Professor, Department of Digital and Strategic Marketing
Find Belonging in APU’s Marketing Program
The Bachelor of Science in Marketing degree at Azusa Pacific University unlocks your potential through hands-on learning and a global perspective that sharpens your business instincts. Nurtured by a Christ-centered community and refined through rigorous coursework, you’ll establish yourself as an influential voice in the marketplace.
Ready to make a meaningful impact in the business world? Apply to APU today!