The APU Brand
Telling the APU Story
The Division of Strategic Communication and Engagement (SCE) works to steward and advance the Azusa Pacific brand. We share this responsibility with our entire university community. As brand ambassadors, each of us has a significant opportunity to champion the brand and increase APU’s influence for maximum impact. By crafting compelling narratives and design, we differentiate APU in the marketplace and position the university authentically with our diverse audience groups, building affinity and confidence.
Email Signature Generator
Employees can create a professional Azusa Pacific University email signature.
The University Logo
The APU Graphics Standards Quick Guide (PDF) provides specific guidelines for the proper use and distribution of the university logo. For additional information on design-related elements (e.g., graphics standards, university logo usage, etc.), contact the Strategic Communication and Engagement office at (626) 815-4500.
Strategic Communication and Engagement provides downloadable versions of the APU logo in both JPEG and PDF formats below.
By downloading the university trademark and logotype, you agree to adhere to guidelines outlined in the APU Graphics Standards Quick Guide (PDF) available for download.
The JPEG files below are high-resolution, 300 dpi Photoshop files used primarily for websites and Microsoft Word documents. The PDF/EPS files are Adobe Illustrator vector files used on print materials, T-shirts, giveaways, etc.
Download this standard APU stacked logo as a PDF/EPS or JPG.
Download this black APU stacked logo as a PDF/EPS or JPG.
Download this white APU stacked logo as a PDF/EPS or JPG.
Download this standard APU horizontal logo as a PDF/EPS or JPG.
Download this black APU horizontal logo as a PDF/EPS or JPEG
Download this white APU horizontal logo as a PDF/EPS or JPEG.
Brand Resources
We are here to equip you! Our team serves as a helpful resource for our university partners to ensure successful coordination, communication, and implementation of your branding projects. By sharing best practices and celebrating positive outcomes, SCE’s goal is for our community to live out the APU brand with consistency and joy. To get started, here are the tools you will need:
In order to present consistent and accurate language, style, and voice to properly brand the university, Strategic Communication and Engagement adheres to an Editorial Style Guide that determines the standards and style of university communication.
We recommend that offices, schools, and departments on campus use the guide as a helpful reference in university-wide efforts to maintain consistency in our language and style to align with our brand standards. The Division of Strategic Communication and Engagement regularly updates this guide to align with institutional changes and industry trends.
Editorial Style Guide for APU (PDF)
Provides specific guidelines, based on The Chicago Manual of Style, for writing and editing.
At Azusa Pacific University, we believe in the transformative power of human stories. A story can move, empower, teach, humble, and inspire individuals and communities. The Division of Strategic Communication and Engagement’s visual storytelling team is tasked with capturing the narratives of alumni, students, staff, and faculty on film.
For those interested in creating their own videos, we encourage you to review our Video Production Toolkit (PDF), which outlines our general standards and guidelines for video productions created on behalf of Azusa Pacific University.
The Division of Strategic Communication and Engagement has created the research-driven Undergraduate Admissions Content and Style Guide (PDF) to help our campus partners engage prospective students in fresh, relevant ways. The guide covers topics such as themes, color palette, fonts, design elements, photography, social media, and more, sharing best practices for reaching and building relationships with Gen Z audiences. We recommend that APU’s various departments, offices, and schools rely on this resource when crafting content targeted at the traditional undergraduate population.
Azusa Pacific University recently introduced a set of unified athletic marks, including a Cougar and a new “AP” logo with a modern design twist to build even greater affinity among students, alumni, faculty, staff, and the broader community.
Based on extensive research and key partnerships between the Division of Strategic Communication and Engagement, the Athletic Department, and other key university divisions, the marks are now available.
Please email stratcomm@apu.edu to request the athletic marks and refer to the Cougar Athletics Guide (PDF) for correct usage.
Social Media at APU
Social media offers a great way to inform, engage, and educate an audience. In addition to Azusa Pacific University’s institutional accounts managed by the Division of Strategic Communication and Engagement, many departments, offices, athletic teams, and other areas of the university use social media to communicate with their audiences to help tell the APU story.
If you plan to create an account on behalf of a university department, office, program, or event, or you currently manage existing accounts, please review APU’s Social Media Guidelines and Tips.